" Skrewball has proven its uniqueness and success with a large audience, so we are delighted to have this brand as part of our portfolio" says Ann Mukherjee, Chairman and CEO of Pernod Ricard North America. While Skrewball tastes great when consumed straight or on the rocks, it also shines in premium craft cocktails and has quickly become a favorite with bartenders and mixologists across the US. It remains one of the fastest growing spirits categories in the US, representing a quarter of the overall whiskey sales in the world-leading market. It comes on the back of the successful launch of Jameson Orange into the flavored whiskey category last year.įlavored whiskeys appeal to a wide range of consumers, going beyond traditional whiskey lovers. The partnership adds a complementary brand to Pernod Ricard’s comprehensive portfolio of iconic spirits and wine brands and a perfect opportunity to continue building on its longstanding consumer centric and premiumization strategy. The winning combination has since been established as a consumer favorite in the flavored whiskey category, with the brand surpassing the symbolic milestone of half-a-million nine-liter cases sold in 2022. Pernod Ricard USA (Paris:RI) announced today the signing of an agreement for the acquisition of a majority stake in Skrewball, the world’s first super-premium peanut butter flavored American whiskey.įounded in 2018, by Steven and Brittany Yeng, Skrewball was the first peanut butter flavored whiskey that offers a smooth, nutty taste. PARIS, March 21, 2023-( BUSINESS WIRE)-Regulatory News:
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